Touchpoint Metrics is a wholly-owned subsidiary of MCorp., a strategic brand and marketing consultancy. Recognizing the need for statistically relevant data that can drive not only brand and marketing but ALL customer interactions and communications, the concept of Touchpoint Mapping was born.
The process - and the tools that support it - have been refined over the last few years, solving real problems for several organizations. Leveraging proprietary data gathering and analytical technologies and methodologies, Touchpoint Metrics is leading the "Customer Touchpoint Management" charge.
Our senior consultants and research professionals bring a unique blend of management, consulting, corporate, academic and agency experience to bear on your challenges. Working and partnering globally, we are dedicated to helping organizations successfully understand, manage and improve the performance of the Touchpoints that drive their key business and customer metrics.
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